Browsing: Strategy

Yale University, as one of the most renowned academic institutions globally, benefits from its historic reputation and influential alumni network.…

Audemars Piguet (AP), one of the most esteemed names in haute horology, has built its reputation on the pillars of…

Ooni, the innovative maker of portable pizza ovens, has become a household name in the outdoor cooking market. The brand’s…

Tudor, the sibling brand of Rolex, has emerged as a formidable player in the luxury watch industry through a carefully…

Mido, a Swiss watch brand with a history spanning over a century, has established itself as a major player in…

HBO’s success isn’t solely attributed to its groundbreaking content; its marketing strategy has been equally instrumental in establishing its status…

Upselling is a strategic sales technique where businesses encourage customers to purchase a more expensive product, add features, or upgrade…

Traditional advertising refers to non-digital ad placements such as newspapers, magazines, radio, television, and billboards. Unlike digital marketing, which relies…

A touchpoint is any interaction a customer has with a brand throughout their journey, from initial awareness to post-purchase engagement.…

A tier-based model is a type of rewards program that motivates customer loyalty by allowing customers to progress through different…