Browsing: Vocabulary

Net Promoter Score (NPS) is a widely used metric that gauges customer satisfaction and loyalty by asking a simple question:…

Net profit margin is a crucial financial metric that reveals the percentage of revenue a business retains as profit after…

Net profit, often referred to as the “bottom line,” is one of the most important financial metrics in business. It…

A minimum bid is the lowest amount a marketer is allowed to bid for an advertisement placement on a digital…

Maximum bid refers to the highest amount a marketer is willing to pay for an advertisement placement on a digital…

Marketing mix models (MMM) are statistical tools used by advertisers to evaluate and predict the impact of different marketing activities…

A marketing goal is a specific, measurable objective outlined in a marketing plan or strategy that supports a broader business…

In today’s digital-first world, influencer marketing has become a core component of many brands’ marketing strategies. Influencers serve as a…

In the world of digital marketing and e-commerce, macro conversions represent the key milestones that indicate success. A macro conversion…

In today’s digital landscape, businesses are constantly seeking new ways to grow and maintain their customer base. One of the…