Close Menu
Marketingino.comMarketingino.com
    What's Hot

    Decision-Making Under Uncertainty: What Marketing Leaders Get Wrong and How to Fix It

    28. 4. 2026

    GEO: What Is Generative Engine Optimization and Why It Matters in 2026

    28. 4. 2026

    How to Optimize Your Website for AI Search: A Practical Guide to Getting Cited by ChatGPT, Claude, and Perplexity

    28. 4. 2026
    Facebook X (Twitter) Instagram
    Facebook Instagram LinkedIn YouTube Bluesky
    Marketingino.comMarketingino.com
    • Home
    • Entrepreneurship
      1. Business Models
      2. Side Hustles
      3. Small Business
      4. Venture Capital
      5. Sustainability & Impact
      6. Startups
      7. Legal & Compliance
      Featured
      Side Hustles

      Scaling Your Side Hustle: When and How to Turn It Into a Full-Time Business

      6. 2. 2026
      Recent

      Scaling Your Side Hustle: When and How to Turn It Into a Full-Time Business

      6. 2. 2026

      From Freelance to Founder: Turning Services into a Scalable Product

      18. 12. 2025

      Don’t Skip the Fine Print: The Most Important Clauses in Business Contracts

      15. 12. 2025
    • Marketing
      1. Marketing Strategy
      2. AI & Automation
      3. Social Media
      4. Branding
      5. Content Marketing
      6. SEO & GEO
      7. Growth Marketing
      8. Digital Marketing
      9. Data & Analytics
      10. Customer Experience
      11. Vocabulary
      Featured
      SEO & GEO

      GEO: What Is Generative Engine Optimization and Why It Matters in 2026

      28. 4. 2026
      Recent

      GEO: What Is Generative Engine Optimization and Why It Matters in 2026

      28. 4. 2026

      How to Optimize Your Website for AI Search: A Practical Guide to Getting Cited by ChatGPT, Claude, and Perplexity

      28. 4. 2026

      AI and PPC: Why Artificial Intelligence Is Rewriting the Rules of Paid Media

      28. 4. 2026
    • Leadership
      1. Coaching & Mentoring
      2. Conflict & Crisis Management
      3. Emotional Intelligence
      4. Executive Mindset
      5. Remote & Hybrid Teams
      6. Team Building
      7. Vision & Strategy
      Featured
      Conflict & Crisis Management

      Decision-Making Under Uncertainty: What Marketing Leaders Get Wrong and How to Fix It

      28. 4. 2026
      Recent

      Decision-Making Under Uncertainty: What Marketing Leaders Get Wrong and How to Fix It

      28. 4. 2026

      Stay Interviews: Proactively Addressing Employee Needs Before They Leave

      19. 2. 2026

      Internship Programs: A Pipeline for Future Talent at Your E-commerce Business

      19. 2. 2026
    • Ecommerce
      1. Conversion Optimization
      2. Cross-Border Ecommerce
      3. Customer Retention
      4. D2C & Brands
      5. Ecommerce Marketing
      6. Marketplaces
      7. Online Stores
      8. Payments & Logistics
      Featured
      D2C & Brands

      Recommerce: Why Selling Used Is the Fastest-Growing Channel in E-Commerce

      20. 4. 2026
      Recent

      Recommerce: Why Selling Used Is the Fastest-Growing Channel in E-Commerce

      20. 4. 2026

      Agentic Commerce: How AI Is Taking Over the Shopping Cart

      20. 4. 2026

      The D2C Loyalty Playbook: 6 Tactics That Don’t Require a Single Promo Code

      11. 3. 2026
    • Life
      1. Business Stories
      2. Lifestyle
      3. Net Worth
      4. Travel
      Featured
      Lifestyle

      10 Powerful Reasons 2025 Proved Life Is Getting Better

      31. 12. 2025
      Recent

      10 Powerful Reasons 2025 Proved Life Is Getting Better

      31. 12. 2025

      12 Books to Understand Everything: A Foundation for Universal Knowledge

      3. 12. 2025

      Running in Zone 2: The Secret to Enhanced Work Performance and Productivity

      28. 11. 2025
    Marketingino.comMarketingino.com
    Home»Life & Success»Business Stories»Apple Faces Major Setback: Criminal Investigation Possible, Ordered to Eliminate Fees
    Business Stories

    Apple Faces Major Setback: Criminal Investigation Possible, Ordered to Eliminate Fees

    1. 5. 20253 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    Shutterstock
    Share
    Facebook Twitter LinkedIn Pinterest Email

    A dramatic turn has unfolded in the ongoing legal battle between Apple and Epic Games, with a judge delivering an unusually harsh rebuke to Tim Cook’s company.

    What began as a potential slap on the wrist has escalated into a significant blow for Apple. The tech giant has been accused of abusing its monopolistic power, failing to adhere to previous agreements, and now potentially faces a criminal investigation. Let’s break down the key developments.

    Since 2020, Apple and Epic Games – renowned for titles like Fortnite and Unreal, its Unreal Engine technology, and the Epic Games Store – have been locked in a dispute. Epic sought to bypass Apple’s standard 30% commission on in-app transactions by offering its own payment system within the iOS environment, thus circumventing Apple’s mandatory purchase pathway.

    Unsurprisingly, Apple retaliated by removing Epic’s games, including the immensely popular Fortnite, from the App Store. Consequently, iPhone users were temporarily unable to play it (and still cannot in the US). Epic subsequently filed an antitrust lawsuit against Apple, alleging monopolistic practices. While Epic didn’t achieve a complete victory initially, a significant change did occur.

    In 2021, the court ruled that Apple could not prevent third-party apps from offering alternative payment methods outside of its own system. However, Apple’s response was perceived by many as a circumvention of this ruling. While they technically allowed alternative payments, they actively discouraged users from utilizing them and imposed a substantial 27% commission on such transactions – a move with the potential to generate billions of dollars annually. This very action by Apple lies at the heart of the current controversy.

    Epic successfully convinced the court that Apple was not complying with the 2021 verdict. California Judge Yvonne Gonzalez Rogers (who has also overseen legal battles involving Elon Musk) has now mandated that Apple eliminate the 27% fee. “This is not a negotiation. This is a court order,” she stated firmly. “When you knowingly disregard a court order, you don’t get a second chance.”

    The imposed fee, maintained by Apple in defiance of the prior ruling, was deemed an impediment to fair competition. “If Apple believed this court would tolerate such defiance, it was gravely mistaken. The attempt to conceal everything only exacerbates the situation, as always. It will not get a second bite of the apple,” reads a portion of the strongly worded 80-page ruling.

    Crucially, the investigation revealed that Apple not only acted contrary to the previous order but did so deliberately and knowingly. Apple’s Vice President of Finance, Alex Roman, even allegedly lied under oath. As a result, the judge has referred the matter to state prosecutors, raising the specter of a business dispute transforming into a criminal investigation.

    Apple representatives have stated that they will comply with this new ruling, which currently applies to the United States. However, they also intend to appeal. Nevertheless, this represents a significant defeat for Apple and a major triumph for Epic Games – and for gamers. “We are offering a peace agreement,” announced Epic CEO Tim Sweeney following the verdict. “If Apple implements the court-ordered, no-fee setup globally, we will return Fortnite to the App Store worldwide and cease all current lawsuits.”

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    How Castro’s Personal Cigar Became the World’s Most Luxury Brand

    1. 9. 2025

    Challenges and Opportunities for Startups in the Current Economic Climate

    25. 6. 2025

    Strategies for Managing Virtual Teams and Digital Nomads

    20. 6. 2025

    The Soaring Flight and Financial Fortunes of Angry Birds

    17. 6. 2025
    Add A Comment
    Leave A Reply Cancel Reply

    Trending

    Decision-Making Under Uncertainty: What Marketing Leaders Get Wrong and How to Fix It

    28. 4. 2026

    GEO: What Is Generative Engine Optimization and Why It Matters in 2026

    28. 4. 2026

    How to Optimize Your Website for AI Search: A Practical Guide to Getting Cited by ChatGPT, Claude, and Perplexity

    28. 4. 2026

    AI and PPC: Why Artificial Intelligence Is Rewriting the Rules of Paid Media

    28. 4. 2026

    Recommerce: Why Selling Used Is the Fastest-Growing Channel in E-Commerce

    20. 4. 2026

    Agentic Commerce: How AI Is Taking Over the Shopping Cart

    20. 4. 2026
    About Us

    Marketingino is a modern business magazine for founders, marketers, e-commerce leaders, and innovators who are building what’s next.

    We cover the tools, tactics, and stories driving today’s most ambitious ventures—from early-stage startups to scaling e-shops, from breakthrough marketing strategies to the frontier of AI and automation.

    Email Us: info@marketingino.com

    Marketingino.com
    Facebook Instagram LinkedIn YouTube Bluesky
    • Home
    • Privacy Policy
    • Cookie Policy (EU)
    • Disclaimer
    © 2026 Marketingino.com, © 2026 Vision Projects, s. r. o.

    Type above and press Enter to search. Press Esc to cancel.

    Manage Consent
    To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}