Browsing: Vocabulary

Marketing mix models (MMM) are statistical tools used by advertisers to evaluate and predict the impact of different marketing activities…

A marketing goal is a specific, measurable objective outlined in a marketing plan or strategy that supports a broader business…

In today’s digital-first world, influencer marketing has become a core component of many brands’ marketing strategies. Influencers serve as a…

In the world of digital marketing and e-commerce, macro conversions represent the key milestones that indicate success. A macro conversion…

In today’s digital landscape, businesses are constantly seeking new ways to grow and maintain their customer base. One of the…

A lead refers to a potential customer who has shown interest in a brand, product, or service and has shared…

An internet troll is an individual who deliberately antagonizes, provokes, or upsets others online by posting inflammatory, unnecessary, or offensive…

In the world of digital advertising, relevance is everything. To achieve successful campaign outcomes, marketers must ensure that their ads…

In project management, understanding the interest of stakeholders is critical to ensuring the success and alignment of the project with…

Influence is the capacity of a stakeholder—be it an individual, organization, or group—to convince others to take specific actions or…