Browsing: Vocabulary

Autonomous Campaigns in marketing refer to a revolutionary approach where Artificial Intelligence (AI) systems take over the majority of the…

Prompt Engineering is the specialized skill (both an art and a science) of designing, refining, and optimizing the input queries…

Ethical AI Marketing is the commitment to developing and deploying artificial intelligence technologies within marketing activities in a way that…

Synthetic Data refers to artificially generated data that is not collected from real-world events, individuals, or interactions, but is designed…

Predictive Customer Journey refers to the advanced marketing strategy of leveraging Artificial Intelligence (AI) and Machine Learning (ML) to forecast…

Hyper-personalization (AI-powered) in marketing represents the most advanced form of cus”tomer individualization, going far beyond traditional segmentation. It means delivering…

Generative Content in marketing refers to any form of marketing material—including text, images, video, and audio—that is created by artificial…

AI Orchestration in marketing refers to the strategic and technical process of coordinating and integrating various distinct AI systems, tools,…

AI Alignment in marketing refers to the critical process of ensuring that artificial intelligence systems, especially those with increasing autonomy…

Agentic AI in marketing refers to a new class of artificial intelligence systems that go beyond simply executing commands or…